DAVID OGILVY
In "Confessions of an Advertising Man" (1963), Ogilvy outlines what kind of behavior he admires.
(1) I admire people who work hard, who bite the bullet. I dislike passengers who don't pull their weight in the boat. It is more fun to be overworked than to be underworked. There is an economic factor built into hard work. The harder you work, the fewer employees we need, and the more profit we make. The more profit we make, the more money becomes available for all of us.
(2) I admire people with first-class brains, because you cannot run a great advertising agency without brainy people. But brains are not enough unless they are combined with intellectual honesty.
(3) I have an inviolable rule against employing nepots and spouses, because they breed politics. Whenever two of our people get married, one of them must depart - preferably the female, to look after her baby.
(4) I admire people who work with gusto. If you don't enjoy what you are doing, I beg you to find another job. Remember the Scottish proverb, "Be happy while you're living, for you're a long time dead."
(5) I despise toadies who suck up to their bosses; they are generally the same people who bully their subordinates.
(6) I admire self-confident professionals, the craftsmen who do their jobs with superlative excellence. They always seem to respect the expertise of their colleagues. They don't poach.
(7) I admire people who hire subordinates who are good enough to succeed them. I pity people who are so insecure that they feel compelled to hire inferiors as their subordinates.
(8) I admire people who build up their subordinates, because this is the only way we can promote from within the ranks. I detest having to go outside to fill important jobs, and I look forward to the day when that will never be necessary.
(9) I admire people with gentle manners who treat other people as human beings. I abhor quarrelsome people. I abhor people who wage paper-warfare. The best way to keep the peace is to be candid. Remember Blake:
(10) I admire well-organized people who deliver their work on time. The Duke of Wellington never went home until he had finished all work on his desk.
In "Confessions of an Advertising Man" (1963), Ogilvy outlines what kind of behavior he admires.
(1) I admire people who work hard, who bite the bullet. I dislike passengers who don't pull their weight in the boat. It is more fun to be overworked than to be underworked. There is an economic factor built into hard work. The harder you work, the fewer employees we need, and the more profit we make. The more profit we make, the more money becomes available for all of us.
(2) I admire people with first-class brains, because you cannot run a great advertising agency without brainy people. But brains are not enough unless they are combined with intellectual honesty.
(3) I have an inviolable rule against employing nepots and spouses, because they breed politics. Whenever two of our people get married, one of them must depart - preferably the female, to look after her baby.
(4) I admire people who work with gusto. If you don't enjoy what you are doing, I beg you to find another job. Remember the Scottish proverb, "Be happy while you're living, for you're a long time dead."
(5) I despise toadies who suck up to their bosses; they are generally the same people who bully their subordinates.
(6) I admire self-confident professionals, the craftsmen who do their jobs with superlative excellence. They always seem to respect the expertise of their colleagues. They don't poach.
(7) I admire people who hire subordinates who are good enough to succeed them. I pity people who are so insecure that they feel compelled to hire inferiors as their subordinates.
(8) I admire people who build up their subordinates, because this is the only way we can promote from within the ranks. I detest having to go outside to fill important jobs, and I look forward to the day when that will never be necessary.
(9) I admire people with gentle manners who treat other people as human beings. I abhor quarrelsome people. I abhor people who wage paper-warfare. The best way to keep the peace is to be candid. Remember Blake:
I was angry with my friend;
I told my wrath, my wrath did end.
I was angry with my foe;
I told it not, my wrath did grow.
(10) I admire well-organized people who deliver their work on time. The Duke of Wellington never went home until he had finished all work on his desk.